A couple of recent award victories have confirmed Honda’s popularity with female drivers after the manufacturer scooped two awards at the Women’s World Car of the Year awards.
Impressively, Honda was the only manufacturer to take home awards in more than one category, with their first vehicle to pick up an award being the Honda Civic, which took the prize in the ‘family car’ category, followed by the Jazz, which was named the best ‘budget car’.
The awards are the only global car awards which are voted for completely by female journalists in the automotive industry.
The voting process begins by taking personal nominations from judges from all over the world, with a total of 294 vehicles being nominated by 17 judges from 14 different nations.
These are then whittled down to a shortlist of 32 cars across six categories, with the final judging panel being made up of a number of distinguished female journalists who then vote in a secret ballot.
Sandra Hughes, who is head of automobile marketing and product management at Honda Motor Europe said of the victories: “Winning these two categories at the Women’s World Car of the Year awards shows how Honda’s cars match the needs of women around the world.
“What is particularly encouraging is the endorsement this gives to Civic ahead of the launch of the new hatchback here in Europe early in 2017.”
Other winners included the Jaguar F-PACE (SUV/Crossover), Ford Mustang (Performance Car), Volvo S90 (Luxury Car), and Toyota Prius (Green Car).
Given that women are the fastest growing market segment in car purchases, and that women often dominate the car-buying decision in couples, it’s great to see that Honda is appealing to the female demographic just as much as men.
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